7 Digital Marketing Tips for Small Business Owners

May 27, 2023
Do you want to get your small business some quality visibility on the internet but don’t know where to start? Here are seven simple digital marketing strategies you can implement for better online visibility.

Do you want to get your small business some quality visibility on the internet but don’t know where to start? Here are seven simple digital marketing strategies you can implement for better online visibility.

1. Start with social media

Social media is the easiest way to get started with digital marketing as it provides you with the basic tools needed to showcase your business and begin building an online audience/community.

If you run a business-to-business service, you should consider focusing on social media platforms like LinkedIn and Twitter. If you run a Business-to-consumer service on the other hand, then try to select one or two primary social media platforms based on the type of product/service you offer, and where your target audience is more likely to be found. For example, if you run a business that offers online courses, then YouTube might be a great fit for your business. If you offer entertainment services then maybe TikTok, if you sell fashion items then Instagram and Facebook might be your perfect fit.

For more tips on using social media to grow your business, check out our previous post: How effective social media management can grow your business.

2. Create a Google My Business account

Setting up a Google My Business account will ensure that your business shows up in google search results, whether or not you have a website. Google even offers a very basic free website to businesses that do not have a standard website. This website gives you a space to showcase your products/services, display customer reviews, and client testimonials as well as make regular posts, and get contacted easily by people on the internet. Highly recommended if you do not yet have the budget for a standard website.

3. Run Google ads

Using Google ads, you can specifically target people who are already searching for your product or service online. You can also choose to advertise on other websites which get much higher traffic. Before investing in ads, make sure you do some prior research to enable you to optimize your ads for the best delivery. If you aren’t sure about what you’re doing then you might want to consider involving a professional.

4. Include a blog on your website

Writing a blog on your business website will help you generate organic traffic of people who are interested in what you do. It is important that you stay consistent in putting out new and interesting content, as a dormant blog could be a turn-off for new and returning website visitors.

If you do not have a website for your business then you might want to consider getting one, because digital marketing without a website is like collecting water into a basket. What is the use of chasing all that traffic if there’s nowhere to retain it? If you still need further convincing then this blog post will do it for you: Why your small business needs a website.

5. Implement simple SEO strategies

Search Engine Optimization doesn’t always have to be so technical. Observing simple practices can go a long way in improving SEO for your website. Here are a few of these practices to observe whenever you’re putting out new content on your website.

  • Use short descriptive URLs for your pages/blog posts.
  • Optimize your headings for search results by using the H1 heading sizes for the main topic on each page.
  • Avoid using heavy images, videos, or widgets that load slowly.
  • Write quality content and be original.

6. Adopt Email Marketing

All successful businesses today engage in one form of email marketing or another. It is important to constantly remind your audience about the existence of your business, and what better way to do this than by delivering quality, interesting information directly to their email boxes. A great way to populate your email marketing list is by offering new site visitors something cool in exchange for their email or simply requesting that they sign up for your newsletter after reading or viewing your amazing content.

In the big picture, email marketing serves as the backbone of a good sales funnel.

7. Create some video content

Video contents generally deliver the best performance in search engines. If you are able to turn your written content into video, then you’re all set to double your site traffic - as long as it’s good content. Try to produce relevant, high quality and engaging videos for your website. in order to prevent your pages from loading slowly, we advise that you host your videos elsewhere (on YouTube for example) and then embed them on your website pages.

8. Make Sure your website is mobile-friendly.

The majority of daily internet users access the internet with their mobile phones. If your website is either inaccessible or does not load properly on mobile devices, this means that most of your site visitors will bounce off. For this reason, you want to invest in building a website that works perfectly on all device types.

If you found these tips helpful, then you will want to check out more articles on our blog.

Ready to get started with advanced digital marketing but don’t have the time or skills for it? Don't worry! WorkHiver has got you covered with professional help. Contact us today and let’s give your business the befitting online presence that it deserves.

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